Signal Types
Bulkdata.ai monitors 11 types of B2B intent signals across people movement, company events, record lifecycle and technology changes. Every signal tells you what fired, how fresh the data is, and delivers it straight to HubSpot, Salesforce or your CRM — so you act on buying intent the moment it happens.
The basics
A signal is a dated, verified fact about a company that changes how worth contacting that company is right now. It is not a lead list, and it is not a score on its own — it is the event underneath the score, with its source and its detection date attached, so a rep can open with the actual reason they are calling rather than an invented one.
A company posts twelve new roles, closes a round, swaps a tool, or hires a VP.
The event is picked up from its source, checked against a second one where one exists, and attached to the account with a detection date.
Scored against your ICP and delivered to your feed or your inbox.
What you can track
Track real-time people and company signals across the accounts you sell to — who moved, who joined, who left, and which companies are growing or shrinking. Spot opportunities weeks earlier, open with the reason you are calling instead of an invented one, build smarter outreach around what actually changed, and stay ahead of the way your market is moving.
See when leaders are promoted, change roles, or take on new responsibilities.
Get notified when new people join your target companies.
Track when key people leave, so you can spot hiring needs and new openings.
Identify people who leave within a short time at a company — a sign of change.
See when emails, phone numbers, or other contact details are updated.
Track company growth and churn with real-time headcount changes.
Signal categories
Bulkdata.ai tracks millions of real-time changes across people and companies. Signals are grouped into categories so you can quickly find the insights that matter most to your business.
Track talent. Find opportunity.
New hires, role changes, promotions, departures and team growth across companies.
See what's new. Know what's next.
New and updated company records, profile enrichments, and data changes across the dataset.
Spot momentum. Act faster.
Funding rounds, M&A activity, IPOs, expansions, contractions, and other key business events.
See what they use. Find your edge.
Technology adoption and usage signals from company websites, job postings and public data.
Additional signals, broader coverage.
Contact updates, location changes, website updates and other miscellaneous signals.
The catalogue
Colour-coded by family. Open any card for what fires it, how fresh it is, and what it looks like in the feed.
People movement
A tracked contact turns up at a different company. A champion who liked your product at their last employer is the warmest first line you will get.
People movement
An existing contact moves function inside the same company — useful for keeping your CRM’s champion and decision-maker fields honest.
People movement
A contact moves up a level in the same organisation. Seniority is usually the difference between a contact who can recommend and one who can sign.
People movement
A contact’s location changes — a different city, region or country. It re-routes territory ownership and it changes what time zone to call in.
Record lifecycle
A person or company enters the index for the first time — a company that has just started publishing, or a contact who has just become visible.
Record lifecycle
A record leaves the index — the company stopped trading, the profile was withdrawn, or the contact exercised a removal right. Worth knowing before you email it.
Record lifecycle
A verified email or phone number on an existing record changes, is added, or fails re-verification. The single most common reason a working list stops working.
Company events
A new round is announced or filed — seed through late stage, including extensions and debt facilities.
Company events
Sustained expansion at the account — headcount climbing, offices opening, roles being opened across functions. Scaling operations, not just spending.
Technology
A tool in or adjacent to your category is detected on the account’s public web properties for the first time, or a previously detected one disappears from them.
Other
Any verified change on a tracked company or contact that does not map to one of the ten named types — a registry update, a rebrand, a status change.
Market intelligence
Every signal in the catalogue is one movement by one person. Aggregate a month of them and you get something different: a map of where senior talent is flowing, by company and by industry.
A company taking on senior people faster than its peers is usually funding something. That is a budget forming, months before it becomes a procurement process.
Sustained senior departures at an account say something its press releases will not. Useful for renewal risk on your customers, and for timing on everyone else.
Filter to an industry and the same picture is a market read rather than an account read — which segments are absorbing people and which are letting them go.
Filter by month and by industry. Ranked both ways — the companies gaining senior people and the companies losing them — because which list an account sits on changes what there is to say to it.
How it reaches you
Get the right people the right signals, in the app or in their inbox. Flexible delivery options make it easy to turn insights into action.
Explore and act on signals directly in Bulkdata.ai. Filter, save, and share with your team.
Open your feedGet a curated summary of the most relevant signals delivered to your inbox on your schedule.
Set up email digestHow it works
Bulkdata.ai continuously monitors the web for people and company changes, enriches them with context, and helps you act on the right opportunities — faster.
Set your ideal customer profile and use powerful filters — like job change, leadership moves, company growth and more — to focus on what matters.
We track people and companies across the web, so you get fresh signals close to the moment they happen — not weeks later.
See the full picture behind every signal — background, previous roles, company details and more — so you can prioritise with confidence.
Turn insights into pipeline. Get notified, export to CSV, enrich with additional data, and reach out to the right people at the right time.
Fit scoring
A signal on its own only says something happened. The score says whether it happened somewhere you sell.
You define the ideal customer profile — the firmographics, the titles and the territories you actually sell to. Every signal that fires is then scored against that definition rather than against a universal notion of a good company, which is why the same funding round can rank high for one workspace and be filtered out of another. Scores move as your ICP changes, and as your team marks accounts as worked or dismissed.
What goes into a score
No published weighting. We would be inventing precision if we gave one — the relative importance is tuned per workspace as the model sees which accounts your team engages. Treat a score as a ranking of what to look at first, not as a probability of closing.
Signal questions
Everything you need to know about how Bulkdata.ai Signals works, from data freshness to setup, so you can buy and act on the right signals with confidence.
It depends on how the underlying source publishes. Signals drawn from sources that publish continuously — professional profiles, job boards, funding databases — are typically detected and verified within hours of the source going live. Signals that depend on a source refreshed on its own daily cycle arrive on that cycle. Each signal type in the catalogue above carries the freshness we expect for it; treat those as typical behaviour rather than a service-level guarantee.
Public and licensed sources: public professional-profile changes, funding and corporate-registry records, company career pages and hiring activity, and technology detection on public web properties. Every signal is verified against more than one source where a second source exists, and the record it attaches to carries the detection date. The exact source mix for a given signal type changes as sources are added or retired, so the catalogue describes what triggers a signal rather than naming a fixed vendor list.
Yes, and most teams should. You can restrict a feed by signal type, by the account lists or saved searches you already keep, by firmographics such as industry, size and region, and by a minimum fit score. Filters apply to the in-app feed and to digests, so an alert you have filtered out of the feed will not reach your digest either.
No. Seeing a signal does not cost a credit. Browsing and filtering the feed is free in the same way that searching and filtering records is free, and credits are only spent when you reveal a contact. So acting on a signal by revealing the decision-makers at that account costs credits, while watching the account and reading the signal does not. You never pay twice for the same person: once a contact has been revealed, opening that record again is free, for good. Buying signals are included on every plan, including Free.
Each account carries a rolling history of the signals detected on it, so you can see whether this month’s company growth follows a funding round from earlier in the year. The length of that window depends on your plan and is still being finalised, so read the date range shown on the account’s signal timeline rather than assuming a fixed number of months.
Signals surface in the Bulkdata.ai feed, where you can filter them and work the accounts directly, or export the matching records as a file and run your own outreach from there. There is no automated push into a sequencing tool — you decide what happens next rather than the platform firing it for you.
Turn signals into opportunities
Join the teams using Bulkdata.ai to track changes, find the right buyers, and act at the right time.
